a circular economy and our circle initative
A concept that has been around for awhile now, but what really does it mean?
“The essential concept at the heart of circular economy is to ensure we can unmake everything we make” - Ministry for the Environment
It is a concept that aims to eliminate waste and recognises the importance of using pieces for as long as possible and then recovering and regenerating materials at the end of their life-cycle.
When I was dreaming of creating a childrens clothing label, something at the forefront of my mind was making sure that I was doing what I could to eliminate our waste, and recycle where possible. I don't believe a clothing label can be 100% sustainable, but I do believe that we can set out to do as much good for our planet and our babies as possible.
A girlfriend of mine introduced me to the concept of a circular economy through Patagonia's initiatives - and before I even knew what I was creating, I knew I wanted a circular economy to be built into it. The thought of my children and their children not knowing a world with clean beaches, clear oceans and fresh air is not a thought I want to contribute to. It's one I want to work on bettering, and so our circle initiative was born.
How does the circle initiative work? Our babies grow out of their clothing so quickly in the first years of their life. so when you no longer have a need for your aich clothing, we give you the option to send these back to us so we can give them a new lease on life. We’ve broken the circle down into four steps below.
Wear - Grow - Circle - Repeat
Wear. Let your babe(s) play, sleep, eat and love in their aich the label clothing. Maybe even pass these down to a younger sibling.
Grow. Once your babe(s) grow, it’s time to move on and size up.
Circle. Send your aich clothing back to us (free of charge - we will send you a prepaid courier bag). After we receive it, we will tidy your clothing up (stains, rips etc), and add it to a pre-loved sale page. For everyday pieces that have been loved too hard and cannot be tidied up, we will donate to a cause that reuses fabric scraps.
Repeat. To say thank you, you will receive a discount code to use the next time you shop with us. For every piece you return, you will receive a 15% discount code to use on another piece.
Our dream is for your current aich the label clothing and the next ones to continue to follow a circular economy, and for many babes to love a single piece time and time again.
We are not trying to be perfect, just better than yesterday. Are you with us?
If you have any questions, or would like to chat about passing your pre-loved aich clothing back to us please send us an email at firstname.lastname@example.org.